Sunday, March 09, 2014

Fox 7 KTBC February 2014 ratings highlights

KTBC – Austin FEB’14 Highlights HH rtgs/shrs

The strength of the Super Bowl started the sweep off with a big win for KTBC and the success continued with significant increases in AM news, daytime, early fringe and early news. KTBC maintained or grew shares year-to-year and book-to-book in most dayparts against 18 days of the Winter Olympics.

AM NEWS:
· M-F 430-5A - KTBC increased its share year-to-year and book-to-book.
                                                        % shr increase
FEB’13     NOV’13     FEB’14       yr-to-yr book-to-book
0.5 / 3.9    0.5 / 3.8      0.8 / 6.1    +56% +61%

· Good Day Austin Saturday and Sunday grew the time period over last year, even against established AM news on the competition.
% shr increase

                     FEB’13         FEB’14      yr-to-yr
Sat 6-7A       0.0 / 0.2        0.6 / 4.0      inf
Sat 7-8A       0.1 / 0.6        0.8 / 3.6     +500%
Sun 6-7A      0.3 / 1.7        0.6 / 3.9     +129%
Sun 7-8A      0.3 / 1.2        0.9 / 4.2     +250%

· M-F 5A-6A - FOX 7 News at 5A grew over Nov’13’s performance.
                                         % shr increase
NOV’13     FEB’14         book-to-book
0.8 / 5.0     1.1 / 7.3        +46%

· M-F 6A-7A - FOX 7 News at 6A grew over Nov’13’s performance.
                                      % shr increase
NOV’13     FEB’14       book-to-book
1.7 / 7.2      1.9 / 8.6     +19%

· M-F 7A-8A – Good Day Austin -The 7AM hour grew share from FEB’13 and NOV’13.
                                                           % shr increase
FEB’13        NOV’13       FEB’14     yr-to-yr book-to-book
2.0 / 7.3        2.1 / 7.4       2.2 / 8.3     +14% +12%

· M-F 8A-9A – Good Day Austin The 8AM hour grew even more than the first hour.
                                  % shr increase
FEB’13        NOV’13       FEB’14       yr-to-yr book-to-book
1.8 / 6.5       1.8 / 6.5        2.4 / 8.8      +32% +32%

· M-F 9A-10A – The final hour of Good Day Austin posted substantial growth year-to-year and book-to-book.
                                                       % shr increase
FEB’13       NOV’13     FEB’14    yr-to-yr book-to-book
1.2 / 4.7      1.4 / 5.4     1.8 / 6.5    +38% +20%

DAYTIME:
· M-F 10A-11A – Wendy Williams grew audience from year-to-year and book-to-book.
                                                           % shr increase
FEB’13        NOV’13     FEB’14        yr-to-yr book-to-book
0.8 / 3.2       0.7 / 2.5     1.0 / 3.7        +16% +48%

· M-F 12N-1230P – FOX 7 News at 12N also grew audience from book-to-book.
                                       % shr increase
NOV’13       FEB’14      book-to-book
0.9 / 3.4       1.2 / 4.0     +18%

· M-F 1230P-1P – Dish Nation doubled its share over the November sweep.
                                                         % shr increase
FEB’13        NOV’13     FEB’14     yr-to-yr book-to-book
0.6 / 2.2        0.4 / 1.5     0.9 / 3.1    +41% +107%

· M-F 1-2P – Judge Alex and Divorce Court increased over November as well.
                                        % shr increase
NOV’13       FEB’14       book-to-book
0.7 / 2.4       1.1 / 3.7       +54%

· M-F 2-3P – TMZ Live picked up the non-Olympic viewers in the afternoon.
                                          % shr increase
NOV’13       FEB’14        book-to-book
0.6 / 2.1       0.9 / 3.0        +43%

Early Fringe:
· M-F 3-330P – Judge Judy had a significant increase over the NOV’13 book:
                                          % shr increase
NOV’13       FEB’14         book-to-book
1.2 / 3.8       1.9 / 5.6         +47%

Early News

· M-F 5-6P – FOX 7 News at 5P grew share over FEB’13:
                                           % shr increase
FEB’13         FEB’14         yr-to-yr
1.6 / 3.8         2.1 / 4.7       +24%

Prime Access

M-F 630-7P - The strength of “The Big Bang Theory” in access continued through the Feb sweep. Even with increased competition in the daypart with the launch of “Modern Family” last fall, “Big Bang” was the only program in access to grow share from Feb’13. “Big Bang” outdelivers “Modern Family” on KEYE, “ET” on KVUE and “Family Feud” on KNVA in HHs. “Big Bang” was #1 in NOV’13 in A18-49 and A25-54 and with the growth in the HH shares, Big Bang will be #1 in access again across key demos for FEB’14.

M-F 630-7P                 FEB’13       FEB’14            % share increase yr-to-yr
KTBC Big Bang          3.4 / 7.1       4.0 / 7.8              +10%
KXAN Wheel              6.0 / 12.7    6.4 / 12.3             -3%
KVUE ET                    3.9 / 8.3      3.5 / 6.7               -19%
KEYE Mod Family     2.1 / 4.4       1.7 / 3.3              -25%
KNVA Family Feud    2.2 / 4.5       1.5 / 2.9              -36%

Sat 630-7P - Big Bang grew on the weekend as well -
                                           % shr increase
FEB’13        FEB’14          yr-to-yr
1.9 / 4.3       3.0 / 6.5         +51%

Weekend Late News
Sat 9-10P – FOX 7 News at 9P grew share over FEB’13:
                                              % shr increase
FEB’13         FEB’14            yr-to-yr
2.1 / 4.2        2.4 / 4.7           +12%

Sun 9-10P – FOX 7 News at 9P grew share over FEB’13:
                                              % shr increase
FEB’13        FEB’14             yr-to-yr
1.8 / 2.9       2.2 / 3.7            +28%

Weekend Late Fringe
Sat 10-11P – Animation grew share over FEB’13:
                                                % shr increase
FEB’13        FEB’14               yr-to-yr
0.6 / 1.3        0.9 / 1.8              +38%

Sat 11-1130P – Big Bang 11P grew share over FEB’13:
                                                % shr increase
FEB’13         FEB’14              yr-to-yr
0.8 / 2.3        1.2 / 3.1             +35%

Sun 10-1030P – Big Bang 10P grew share over FEB’13:
                                                % shr increase
FEB’13          FEB’14             yr-to-yr
2.0 / 4.0         2.4 / 4.8            +20%

(This post taken from a release sent to me by Fox Television Stations)



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