Saturday, January 04, 2014

The Breakfast Club takes over 93.7 The Beat mornings; plus call letter news

93.7 The Beat KQBT will air The Breakfast Club from Power 105.1 WWPR as new morning show

DJ Envy, Angela Yee, Charlamagne Tha God of The Breakfast Club
DJ Envy, Angela Yee, Charlamagne Tha God of The Breakfast Club.

Clear Channel Houston confirmed to me Friday evening that nationally syndicated The Breakfast Club will be 93.7 The Beat's new morning show.

93.7 The Beat Houston KKRW
Billed as "The World's Most Dangerous Morning Show," The Breakfast Club is the highly acclaimed morning drive show on Power 105.1 WWPR New York, and is heard on stations across the country. Hosts DJ Envy, Angela Yee and Charlamagne Tha God can also be seen on shows airing on MTV2 and VH1.

The show starts in Houston January 21st.

UPDATE
93.7 The Beat announced its lineup:
5am-9am The Breakfast Club
9am-2pm: UB Rodriguez
2pm-6pm: Rudy Rush
6pm-10pm: Devi Dev
10pm-2am: Chris Michaels

If you're not a radio geek, you probably won't care about this, but there have been questions on whether 93.7 The Beat will keep the old 93.7 The Arrow call letters KKRW.

 As the old Arbitron diary method doesn't apply to Houston anymore, call letters are less important. Clear Channel tells me it will keep the KKRW call letters for 93.7 The Beat.

UPDATE 1/21/2014
I was originally told by Clear Channel the call letters for 93.7 The Beat would remain KKRW, but the station's Twitter account let me know they are now KQBT.



16 comments:

  1. Looks like this is the first non local morning show to hit Houston since Dallas based Kidd Kraddick in the Morning aired on 96.5. Unlike them, these guys are somewhat popular as they often simulcast their morning show online via TV and various hip hop websites. These guys will last in Houston. But they probably won't beat the local Madd Hatta, like Kraddick didn't beat out Roula and Ryan.

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    1. No, the Tom Joyner Morning Show on Majic 102 is national.

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    2. Walton and Johnson is national too, but they're from here.

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    3. Kidd Kraddick In The Morning has always simulcasted on UStream and is online everywhere, in addition to Dish nation. They're just not "music oriented" as much as The Breakfast Club is (hip hop heads might know what the show is).

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    4. W&J are not national.

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  2. The chick on the show is pretty and hot! Too bad she's out in New York...

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  3. The Breakfast Club should come to Houston for a live remote from the Breakfast Klub.

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    Replies
    1. Why don't ya petition that? National morning shows sometimes travel to affiliate markets to do a remote show to appeal to the local population.

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  4. Who is going to be the program director? I want to send my tape, but it says Marc and something is telling me he may not program an Urban!

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  5. I listened to a snippets of this show on YouTube and the show's website. I have a few things to say about it:

    1. It is NOT family friendly at all, while that should be no surprise, a lot of what they say is pretty shocking for the genteel Texas audience. They do make Rod Ryan look like Radio Disney in terms of content. That will be one thing to look out for. For a better comparison, The Madd Hatta Morning Show seems very PG compared to Breakfast Club.

    2. They at times will be very "New York"-centric. I guess to perhaps give it away that it's out of NYC, but in national syndication, that is a strike. I don't know how that will do well in a market like Houston which is used to a big saturation of local morning radio shows.

    3. The hosts are very talented, I'll give them that. They are funny, they are informative, they do address issues that caters to their typical audience. This right there is a good thing for the show. Most of the local morning shows here are just tapered down to the lowest common denominator for the most part. Don't expect crazy crank calls, recorded stunts, or fake conflicts (e.g Roula and Ryan's Roses) from this show.

    That's all I can say about this show. Oh and they do book BIG rap stars, and when I mean big I mean BIG. Like Kanye West, Jay Z, etc. Heck they even interviewed the local Paul Wall. So if people wanna hear a good radio interview with a top rapper, you got it at The Breakfast Club.

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  6. I wonder why the Estate of John Hughes haven't sued these guys yet.

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  7. That's really dope. I listen to the show every morning on Iheart anyway.

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  8. They have changed their call letters to KQBT.

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  9. Hello Mike, could you please make a new post about how this station will have only one local DJ, Devi Dev. All other shows will be vice tracked or syndicated from Chicago and New York. How can Clear Channel do this in the 6th largest radio market in the country? The people will eventually find out when artist come to town and they will not be able to sit down and talk to the DJs. You would expect this in a smaller market these days, but not in Houston. As for Rudy Rush, I don't know if he is coming to Houston to stay or if he will be voice tracked as well. Hopefully this station will eventually replace these people with people who live in Houston or they will not survive here just like all the other stations that came before them.

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    1. Many big markets like LA and Dallas have syndicated stuff. Heck even Houston has some (Delilah on 99.1 and Adam Bomb on 104.1 are syndicated), sure it's a big problem, but that's Clear Channel for you.

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  10. I just heard the show for the first time today, it's basically the "urban" version of Kidd Kraddick In The Morning.

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