Houston PR Day Conference Adopts New Theme: #ROI Return on Influence
A public relations Houston premier event, PR Day, with speakers who have worked on such high profile cases as celebrity cyclist Lance Armstrong’s fall
from grace and the Kuwaiti detainees in Guantanamo, will be showcased this year at a new venue, the Bayou City Event Center on Wednesday, Oct. 2.
PR Day is hosted by the Public Relations Society of America (PRSA) Houston chapter and the public is invited including all industry groups and college students. For registration and fee information, visit www.prsahouston.org. Early Bird discounts extend through August 18.
Presenting Sponsor for the second year is Enbridge. The event is co-chaired by PRSA members Samantha Mendenhall, Account Executive at Fifth Ring, and Dena Marks, Associate Director of Anti-Defamation League of Houston. Major sponsors include Centerpoint Energy, Brookwoods Group and BusinessWire. Additional sponsors include FKM, Rosemary’s Catering, Clearpoint Creative, Hiebert Photography, TPC Group and Lukrative Visual Products.
Gene Grabowski, Executive Vice President, Levick, a crisis PR specialist and former White House news reporter, will deliver the luncheon keynote address, “Communicating with a Global Platform.”
The closing keynote address, “Communicating with Grace while Going Mach 1,” will be presented by Katherine McLane, Vice President of Communications and External Affairs, LIVESTRONG Foundation. McLane, the 2013 Silver Anvil Awards PRSA Professional of the Year recipient, recently was featured on CBS Sunday Morning.
Breakout sessions of PR Day will include social media; leading industry trends; production of webcasts/podcasts; communicating/messaging for culturally diverse populations, and employee communications. Covering the challenges of public relations in an information driven world are: Michele Price moderating “The Blogger’s View of Blogger Outreach for PR Agencies;” Dave Oldham, NUVI, “We are a B2B Company and We Don’t Tweet: Why Should We Care About Social Media?;” Terri Ammerman, The Ammerman Experience, “Preparing Influencers to Shine in the 21 Communications, LLC, “The Case for Employees Communications: It’s Never Good to Be the Last to Know;” Shauna Dunlap, Federal Bureau of Investigation, “Government, Media and the Public Good;” Angela Jeffrey, CARMA International/MeasurementMatch, “Unlocking Business Performance through Social Media Measurement;’ Gwen Griffin,
21st Century Media Mayhem;” Kari Fluegel, 104 Griffin Communications Group, “A Leap of Faith: Starting Your Own Agency;” Anthony Shop, Social Driver, “Driving Your Social Strategy;” Mary Flood, Androvett Legal Media & Marketing, “Going to Court: How Lawyers Can Complicate a PR Plan;” Laura Nathan-Garnerand Adelina Espat, The University of Texas M.D. Anderson Cancer Center, “Content is King! Ten Ways to Use Social Media to Build Brand Awareness;” Julie Pippert, Artful Media Group, “Social Media is Dead! Long Live Social Media;” and Trish Cunningham, Brookwoods Group, moderating “Decoding Investor Relations for the PR Professional.”
To learn more about PR Day, sponsorship opportunities, or to register, visit www.prsahouston.org.
(This post taken from a release sent to me by PRSA Houston)