Tuesday, May 28, 2013

Fox 7 KTBC May 2013 sweeps highlights

KTBC / Austin MAY’13 Highlights

We're starting to get the non-Local People Meter (LPM) TV markets 2013 May sweeps results in and Fox 7 KTBC Austin looks like it had a good book.

KTBC had success in the 7-10A block, showing increases in share from the FEB sweep:

M-F 7-9A - “Good Day Austin” - HH share increased +13% over FEB13:
FEB’13 - 1.8 / 6.7
MAY’13 - 2.0 / 7.6

M-F 9-10A “Good Day Austin” - HH share increased +17% over FEB’13:
FEB’13 - 1.2 / 4.7
MAY’13 - 1.4 / 5.5


Primetime:

Mon 7-9P - Monday was a strong night for FOX prime with “Bones” and “The Following”. The finale of “The Following” aired in the first week of the sweep and was #1 in the time period out-delivering “The Voice” and “Dancing With the Stars” (4/29/13 Live +7). It gave a boost to the “Bones” finale as well, pulling it up .2 ratings points over last year’s finale.

KTBC “The Following” Mon 8-9P 9.6 / 14.7
KXAN “The Voice” Mon 8-9P 8.5 / 12.9
KVUE “Dancing w/ Stars” Mon 8-9P 9.2 / 14.0
KEYE “2Broke/Mike& Molly Mon 8-9P 4.9 / 7.4
KNVA “90210” Mon 8-9P 1.1 / 1.6

“The Following” finale also out-delivered last year’s finale of “House”:
MAY’12 “House (5/21/12) Mon 8-9P 7.0 / 12.0
MAY’13 “The Following” Mon 8-9P 9.6 / 14.7 +37%


Weekend Prime

KTBC’s prime block on Saturday increased +25% from FEB’13:
FEB’13 - 2.0 / 4
MAY’13 - 2.1 / 5

KTBC’s prime block on Sunday rebounded from its Feb share increasing +67% book-to-book:

FEB’13 - 1.8 / 3
MAY’13 - 2.4 / 5


Texas TV 2013 May sweeps full coverage


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