Tuesday, April 23, 2013

Univision 45 KXLN unveils new set

(From L-R)  KXLN Univision 45’s Carlos A. Robles, Rebecca Suárez, Stefano Fusaro, Osvaldo Corral, Michelle Galván and Raúl Peimbert inside the studio of the new state-of-the-art news facility. (courtesy KXLN)

KXLN Univision 45 today unveiled a new state-of-the-art news studio and outdoor building signage with the redesigned Univision logo. The facility, which will primarily be used for KXLN Univision 45’s “Noticias 45” (News 45) news team, features a revamped LED lighting system, modernized weather center, top of the line visual background monitor and a completely redesigned interview area. The new set was designed by SABCA Productions.

KXLN Univision 45 senior vice president and general manager David Loving commented “Our new news facility is a reflection of not only our leading position and continued growth within the Houston market but also the commitment Univision has to inform, empower and educate the community in which we serve.”

Viewers of UniMás 67’s “Vive la Mañana” (Embrace the Morning) morning show and Univision 45’s “Nuestra Vida” (Our Life) community affairs show will also see facility changes to their respective filming sets. All Univision Houston local programming will have a unified look on-air.

“Noticias 45’s” weekday early and late newscasts consistently rank No. 1 among key demos, regardless of language. During the February 2013 sweep more Houstonians among Adults 18-49 and Adults 25-54 watched “Noticias 45 a las 5” (News 45 at 5) and “Noticias 45 Edición Nocturna” (News 45 Late Edition) than any local newscasts, including the major English-language network affiliates KTRK-ABC, KHOU-CBS, KPRC-NBC and KRIV-FOX.

“Noticias 45 a las 5” weekdays at 5 p.m. ranked No. 1 in early local news among Adults 18-49 and Adults 25-54, averaging 51,000 Adult 18-49 viewers, 104% higher than the No. 2 station, KTRK-ABC. KXLN’s late local news “Noticias 45 Edición Nocturna” also ranked as the No. 1 weekday late local news program from 10 p.m. to 10:30 p.m. among Adults 18-49 and Adults 25-54, surpassing all English-language newscasts in the time period, averaging 93,000 viewers Adults 18-49.

KXLN’s newscasts are from 4 a.m. to 6 a.m. Monday-Friday and daily at 5 p.m. and 10 p.m.

NSI Ranking based on Houston’s local news television stations Live+SD. KXLN, KPRC, KRTK, KHOU and KTMD, M-F 5:00 p.m.-5:30 p.m.; KRIV, KIAH, M-F 5:00 p.m.-6:00 p.m.; KXLN, KPRC, KTRK, KHOU and KTMD, M-F 10:00 p.m.- 10:30 p.m.; KRIV, KIAH, M- F 9:00p.m.-10:00 p.m.

Source: The Nielsen Company, NSI, February 2013 (01/31/13-02/27/13) sweep. Live+Same Day; Nielsen Universe Estimates, Houston, 2013; American Factfinder, U.S. Census Bureau, Census 2010 and Census 2000.

(This post is from a release sent to me by Univision Houston)

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