Friday, March 01, 2013

Fox 7 KTBC February sweeps 2013 highlights

KTBC FOX 7 Austin FEB’13 Highlights

The Fox Television Stations group sent me some 2013 February sweeps highlights for Fox 7 KTBC Austin. The station reports a continued upward trend in key day parts with share increases in Early Morning News, Early Fringe, Prime, Late News and Sports.

• M-F 5A-6A News: KTBC is tied for #2 at 5AM (in HH rtg)
KTBC 1.1 / 6.4

• M-F 6-7A News - “FOX 7 News in the Morning” - share increased +25% and rating increased +30% from last Feb:
FEB’12 - 1.9 / 8
FEB’13 - 2.2 / 10

KTBC had success in FEB’13 in Early Fringe with court shows and "Dr. Oz":

• M-F 2P-3P “Judge Brown/Judge Brown” - HH share grew +67% year-to-year from #3 in the time period last Feb to #2:
FEB’13 - 1.3 / 5
FEB’12 - 0.9 / 3

• M-F 3-4P “Judge Judy” grew +20% year-to-year and is #2 in the time period (from #4 last year).
FEB’12 - 1.4 / 5
FEB’13 - 1.8 / 6

• M-F 4-5P “Dr. Oz” also gained audience, going up +25% year-to-year.
FEB’12 - 1.5 / 4
FEB’13 - 1.6 / 5

KTBC is #1 on Monday nights with “Bones” and “The Following”:
• “Bones” 7-8P: 8.5 / 14
+47% over FEB’12 time period

• “The Following” 8-9P: 10.0 / 15
+27% over FEB’12 time period

• “American Idol” Wed 7-9P continues to be #1 in the time period: 8.0 / 13

Late Fringe M-F 10-1030P “Big Bang” is the #1 in entertainment program at 10pm, more than doubling the rating of the nearest competitor.
• KTBC “Big Bang” 2.1 / 4.4
• KNVA “The Office” 1.0 / 2.1
• KBVO “Rules of Engagement” 0.2 / 0.3

Sun 10-1030P “Big Bang” is also #1 in entertainment programming in the time period:
• KTBC “Big Bang” 2.0 / 3.8
• KNVA “The Office” 0.6 / 1.1
• KBVO “Always Sunny” 0.2 / 0.4

Sports
• NASCAR – DAYTONA 500- delivered a winning 7.8 / 20.3 HH rtg/shr
• +6% rating increase over last year’s prime race and the #1 sporting event in Feb (excluding Super Bowl)

RELATED
- Texas TV 2013 February sweeps full coverage


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