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Tuesday, September 11, 2012

KHOU 11 'Ellen-izes' METRORail; offers free rides


This fall, “The Ellen DeGeneres Show” and KHOU 11, Houston’s CBS affiliate, have teamed up to offer four days of free rides on the Houston area’s METRORail. The effort hopes to encourage riders to take advantage of public transit as a fast, convenient and environmentally friendly transportation option.

“We are proud to partner with KHOU 11 and ‘The Ellen DeGeneres Show’ to encourage people to ride METRO,” said METRO President and CEO George Greanias. “One of METRO’s operating principles is to be a trusted community partner and we hope those who ride METRORail on the free weekend dates will see that public transit is a great option every day.”

To kick off the free rides, “The Ellen DeGeneres Show” and KHOU 11 targeted Museum District Day in Houston, Saturday, September 15. On Museum District Day, 18 participating museums wave general admission, and many offer activities, demonstrations, performances and more. An estimated 25,000 people attend the annual event each year.

“We’re thrilled ‘The Ellen DeGeneres Show’ is supporting Museum District Day by providing free METRORail rides all day on September 15,” said Laurette Canizares, Executive Director of the Houston Museum District. “Because all 19 museums in the District are within walking distance of the light rail, this is a great way to promote the cultural resources in this area and the importance of alternative transportation.”

Free rides on Saturday, September 15 will run from 5:30 a.m. to 2:20 a.m. The free rides courtesy of “The Ellen DeGeneres Show” and KHOU 11 continue on the following Sundays – September 23, October 7 and October 28, from 5:30 a.m. to 11:40 p.m. each day.

To help support the effort, one METRORail train has been wrapped with Ellen-themed graphics and will run on the rail line through October 28. “The Ellen DeGeneres Show” can be seen locally on KHOU 11 weekdays at 3 p.m.

(This post from a release sent to me by KHOU)

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