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Friday, May 25, 2012

KHOU 11 growing viewers in May 2012 sweeps

KHOU 11 has let me know things went for the Belo owned station during May 2012 sweeps:

"May delivered momentum for KHOU 11. While the majority of other stations showed year to year declines among the A25-54 demo, KHOU maintained or grew viewers. In fact, at 10pm, KHOU was the only English language newscast to experience growth over the last year in the all-important A25-54 segment. When it comes to households at 10pm, KHOU is just 2/10th (0.2) of a HH rating point shy of the #1 position (KTRK 6.1, KHOU 5.9, KPRC 4.7).

In addition to the 10pm news, other standout newscasts include KHOU 11 News at 5a, 4p and 6p. In these peak periods KHOU is ranked #2 – a solid showing for the 4pm newscast in particular, which is still less than a year old. Another bright light, KHOU’s morning news is up among A25-54 and showing growth compared to other station numbers that are either flat or down from the previous year."

Texas TV May 2012 sweeps ratings roundup COMMENT: Click to leave your thoughts on this post here