Wednesday, March 21, 2012

KHOU 11 promotes Dale Lockett to Director of Creative Services and Community Marketing

KHOU has promoted Dale Lockett to Director of Creative Services and Community Marketing. Lockett has served as KHOU’s Creative Services Director since February 2000. In this expanded role, he will also oversee the station’s many community and public affairs initiatives, including long-running campaigns such as the annual Food Drive, Blood Drive and Toy Drive, as well as Museum District Day, Wreaths Across America Houston, the Holiday Parade and more.

“For the past 12 years, Dale’s leadership in our Creative Services Department and vision for KHOU in the Houston market has helped grow and develop a dominant station brand,” said Susan McEldoon, KHOU President and General Manager. “His experience, combined with his genuine love of the community, made this an easy decision.”

Prior to heading up KHOU’s Creative Services Department, Lockett worked at the station as a Promotion Producer from 1997 to 1998, and then served as Creative Services Director at KHOU’s sister station KENS-TV in San Antonio for two years. Lockett has also held producer positions at KIRO-TV in Seattle, WCIX/WFOR-TV in Miami and KTXH-TV in Houston.

Since 2006, Lockett has served as the chairperson for the CBS Promotion Caucus, an elected 10-member organization that works closely with CBS Advertising & Promotion on a variety of subjects including new ways to build local ratings and revenue-generating tie-in opportunities. As the Caucus Chair, Dale represents approximately 20 stations from different market sizes and geographic locations.

During his career, Lockett has been the recipient of the McCormick Fellowship, a Promax Gold Award, a Lone Star Regional Emmy and a CBS Eye on Excellence “Best of Show” Award.

Lockett is a graduate of the University of Houston and is happy to call the city home along with his wife and daughters.

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(This post was taken from a Belo news release sent to me)

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