Wednesday, March 02, 2011

KHOU 11 first Houston station to offer interactive widget for Internet-connected TV

KHOU 11 notified me it is launching a new Internet connected TV Widget:

KHOU Channel 11 is the first station in Houston to offer an interactive television widget for Internet-connected TV sets using the Yahoo! Widget Engine.

“The new KHOU widget will be distributed to millions of Internet-connected devices on the Yahoo! Connected TV platform around the world,” said Susan McEldoon, KHOU President and General Manager. “KHOU viewers with the latest HD sets can access the KHOU widget from the Yahoo! Gallery, and we look forward to expanding our connected TV presence to other TV platforms.”

Viewers of the KHOU widget can access the latest news headlines, weather, entertainment, sports, Great Day Houston and streaming video. The widget uses a broadband connection to pull content through the Internet and can be displayed as a partial overlay on whatever channel is being watched by the viewer.

According to Christine Di Stadio, Director of Digital Media, “Television is undergoing a major transformation with connectivity to the Web. Our primary strategic focus is to distribute the KHOU brand and engage our audience with news and information across multiple user touchpoints including Web-enabled TV sets.”

KHOU partnered with Devici, formerly Widget Realm, on widget development. According to the latest published data, Connected TV is projected to reach 120 million users worldwide by 2012.

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