What that means is that the primary players -- Chron.com, abc13.com, KHOU.com, Click2Houston.com (operated by Post-Newsweek’s NBC affiliate KPRC), Fox-owned KRIV’s MyFoxHouston.com and 39online.com (run by Tribune’s CW affiliate KIAH) -- are jockeying to distinguish themselves when the crux of all their content is news.
“It’s like going to a casino, and each one has a theme carpet and a theme design and a theme to their look,” said Click2Houston.com digital sales manager Vance Collins, who cited comScore data that showed his site receives over 1 million unique visitors per month, placing it third in the market behind Chron.com (4.2 million) and KHOU.com (1.2 million). “But once you sit down to the slots you see they all have the same thing.”
Overseeing sales for the only site in the market that streams newscasts live, Collins has watched online revenue rise from just $140,000 to more than $2 million this year. During the same time, the number of advertisers jumped from around 25 to more than 200, he said. READ THE REST
No doubt Houston is a competitive place when it concerns news websites. I realized I've now done work for three of the TV sites in town.