Here are some helpful links I will be talking about during the Journalist vs. Blogger: Understanding the FTC Online Disclosure Law panel at WordCamp Houston.
Federal Trade Commission (FTC) Revised Endorsement Guides (for bloggers/social media)
FTC Seeks to Clarify -- and Justify -- Its Blogger Endorsement Guidelines
FTC Endorsement Rules Get Their First Workout
Is the FTC Really Going To Sue Bloggers?
FTC Endorsement Rules Get Their First Workout
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Bloggers get smacked down for free products
FTC Guidelines Include Affiliate Links
How do these laws affect political speech/endorsements? do they at all? Wasn't political speech the very thing that the First Amendment is all about anyway?
ReplyDeleteIn my reading, I have not found anything that talks political. However, the rules would apply I imagine if a political campaign paid a blogger to write about the candidate. That blogger would have to disclose that.
ReplyDeleteLong time reader...first time commenter.
ReplyDeleteI also wonder if/when the equal access rules apply. If someone video blogs an interview with a candidate, do they have to offer the same amount of time to the other candidates? As usual, technology speeds ahead of the law.
Great question. I'm sure something will come down the pipe eventually.
ReplyDelete