The Tenth District of the American Advertising Federation announced the Southwest Advertising Hall of Fame's 2010 class of inductees.
One standout is from Houston television. Willard Walbridge (deceased) of Houston was the first vice president and general manager of KTRK-TV in Houston. Early in his career, he became the first full-time employed television person in Detroit in 1947. Walbridge is a former chair of the National Association of Broadcasters and was director of the International Radio and Television Federation.
Others inductees include:
- George Arnold of Dallas is the retired CEO of Evans/AFSC, later chief operating officer of EvansGroup, in Dallas.
- Audrey Gilbreath of Houston is the founder and president of Houston's oldest and largest African-American advertising agency.
- Warren K. "Doc" Jordan (deceased) of Oklahoma City was the founder and former CEO of Jordan Associates, one of Oklahoma's largest advertising agencies.
- Herb Kelleher of Dallas is the founder, former president and CEO, and now chairman emeritus of Southwest Airlines.
- Alex Lopez Negrete of Houston is president of Lopez Negrete Communications, the second largest independently owned Hispanic agency in the United States.
- Tom Moroch of Dallas is founder and chairman of Moroch Partners, the largest U.S. agency for McDonald's franchisees.