Jeff Cohen, editor of the Houston Chronicle, spoke to the PRSA (Public Relations Society of America) Houston chapter last week and the Houston Business Journal's Christine Hall was there to cover it.
Here are some highlights:
- That free Web site (chron.com) might not be free soon: The Chronicle's parent, Hearst Corp., is working on a strategy that could mean you'll have to pay for some of its online content.
- Do you want delivery or carryout?: The paper is dabbling with raising the price of home delivery as much as $30 a month in the future. Don't worry, it is not that right now.
- Revenue vs. readership: Cohen admitted the paper had to let some subscribers go (those who lived outside of a 90-mile radius of Houston, for example) in favor of higher revenue as gasoline prices rose and advertising fell. READ THE REST
The above video is an interview with Cohen PRSA Houston Board member Ed Davis conducted. It will be of interest to anyone wanting coverage in the Houston Chronicle.
If you are a fan of the newspaper industry, then you might like this too. Washington Post Executive Editor Marcus Brauchli discusses the global media crisis and the death of the "paper of record" while arguing there is still a bright future for the kind of quality journalism his newspaper made famous. READ IT