mikemcguff.com: Searching keywords on TV programs, then blogging it

Friday, June 12, 2009

Searching keywords on TV programs, then blogging it

I have blogged about SnapStream in the past because it is a Houston-based company that is pushing the boundaries in my opinion. Heck, the company powers one of my favorite shows The Soup with Joel McHale on E!.

The company's latest project focuses on searching for keywords in TV shows. Here is some of what the company sent me about what it calls TV Trends:

It allows users to analyze what’s being talked about on television by searching word frequency within national news programs (ABC, CBS, NBC, CNN & MSNBC, all recorded daily by SnapStream Servers). The search results are then displayed as a graph, which can be embedded into research papers, blog posts, or websites.

Using multiple SnapStream Servers to record and then search national TV news programs, TV Trends allows users to track what’s being said on television. TV Trends updates a “Hot” and “Cold” quick list daily which lets you see what’s being talked about more or less frequently than in previous days. The hot trends are those words/phrases that are appearing more frequently than in previously collected data; the cold trends are those words/ phrases appearing distinctly less often.