The eclectic, iPod shuffle-like music format known as Jack FM makes its Houston debut at 10:37 a.m. Friday at 103.7 FM.
The Cumulus Media station, now known as KIOL or Rock 103.7 FM, will be reformatted as KHJK, said Pat Fant, Cumulus' Houston market manager.
Houston will be the seventh market in Texas and the fifth top 10 market in the country to add Jack FM, which formats about a thousand songs by 500 artists in 18 genres of music dating from the late 1960s through today.
That format runs without DJs by the way. I have listened to JACK FM Dallas and LA. I liked what I heard on both. The Los Angeles station leans a little more rock from what I heard. Usually CBS is behind the format in the United States, not Cumulus. I'm not sure what to expect. The one thing I do know is the music will be all over the place.
I was upbeat about KIOL before it came on the air. Then I heard it. I was hoping for a heavier leaning (possibly active rock) station that attempted to bring back KLOL from the early 90s. Instead it seemed to mimic the lethargic version Clear Channel broadcasted.
BTW, Houston has had PAT FM on 106.9 HD2 for a while. That's a 90's mix.
Is rock radio coming back in Houston?