Mega 101 KLOL makes on-air changes

Clear Channel killed The Mega 101 KLOL morning show called "The Mexicanz" reports the Houston Chronicle:

Last week's firing of Mega 101 morning-show hosts the Mexicanz marked the first major change to the station since its launch in November 2004.

The station (101.1 FM) was owner Clear Channel's first attempt at a "hurban," or Hispanic urban, format, and it came as the reggaetón explosion reached fever pitch.

But two years after the boom, the scene has failed to provide artists on par with Daddy Yankee, and nationally, as well as locally, hurban stations have lagged behind in the ratings. Perhaps most dramatically, Los Angeles' KXOL dropped from its high ranking of No. 2 in the summer of 2005 to No. 14 in the latest Arbitron ratings.

Long time Houston air talent Bo Corona is taking over with the Mega Flo' Morning Show says the paper. CONTACT: Leave me a Houston or Texas media news tip | COMMENT: Click to leave your thoughts on this post here