Monday, September 04, 2006

Fox O&Os syndicate news to nearby affiliates

Check this out. Mediaweek is reporting that some Fox O&Os are syndicating their news shows to nearby affiliates in smaller markets - creating a regional network:
Lacking the resources for news, stations in smaller markets approached Fox about the idea, [Dennis] Swanson said. For KFQX, the pact with KDVR put it in the news game, taking its ratings from hash marks to a 1.2 and 1.0 rating in May and July among adults 25-54. In exchange for the programming, KDVR gets a portion of the inventory to sell and breaking news content from the western part of the state provided by KFQX’s sister station and CBS affiliate, KREX, in the market.
So does that mean KRIV Fox 26 could be seen in smaller markets like Beaumont, Victoria and College Station? That is if those markets have a Fox station.

Makes sense, the Fox O&O gets a bigger audience and more money, plus the affiliate gets a possibly higher rated show to sell advertising for. COMMENT: Click to leave your thoughts on this post here