Friday, July 28, 2017

Telemundo Houston delivers Houston's largest primetime and late news audience - July 2017

More Adults 18 to 49 choose Telemundo Houston KTMD as their source for Late News and Primetime programming


HOUSTON, TX – (July 27, 2017) – Telemundo Houston / KTMD concluded the July 2017 survey period delivering more total Adult 18 to 49 weekday primetime viewers than any other English-language and Spanishlanguage television station in Houston.

Year-to-date, KTMD is also Houston’s most-watched station during weekday primetime among Adults 18 to 49, regardless of language.
Similarly, “Noticiero Telemundo Houston a las 10 PM,” is Houston’s most-watched local late newscast among Adults 18 to 49, and has outranked all English-language and Spanish-language stations in the market in July 2017 and year-to-date.

According to Nielsen data, Spanish-language news viewing accounts for 64 percent of total 10 PM news viewing by Adults 18 to 34 in July. Of these viewers, more than half of viewers are tuned to “Noticiero Telemundo Houston a las 10 PM.”

Source: Nielsen (NSI) Houston; Prelim Live +SD; Arianna Reports; July 2017; 2017 vs. 2016 YTD (1/1-7/26); % change YTD 2017 vs. 2016; TP AQH Impressions M-F 7p-10p (KTMD, KXLN, KFTH) (KTRK, KHOU, KPRC, KRIV, KIAH, KTXH); Late News PAV & TP Impressions M-F 9p-1030p (KTMD, KXLN, KFTH, KTRK, KHOU, KPRC, KRIV, KIAH)

(This post taken from a release sent to me by KTMD)
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