HOUSTON, TX – (February 2, 2017) – Telemundo Houston closed out January 2017 as the most-watched station in the market at 10 PM among Adults 18 to 34 and Adults 18 to 49, regardless of language. The station’s late local newscast, “Noticiero Telemundo Houston a las 10 PM” also delivered the largest Spanish-language audiences among the same demographic groups and among Adults 25 to 54, for six consecutive months.
In Primetime, Telemundo Houston was also the most-watched station in the market among Adults 18 to 49,
regardless of language.
Other key highlights:
At 10 PM: Telemundo Houston’s local late newscast ranks #1 regardless of language with Adults 18 to 49 four of the past six months; and
In Primetime: The station also delivered the largest Primetime Spanish-language audiences among Adults 18 to 49 and Adults 25 to 54 for seven consecutive months.
Source: Nielsen (NSI) Houston; January 2017 – August 2016; Prelim Live +SD; Arianna Reports; News Program AQH Impressions; M-F 9p-1030p (KTMD, KXLN, KFTH, KTRK, KHOU, KPRC, KRIV, KIAH); Daypart AQH Impressions M-F 7p-10p. Selected Local Broadcast Stations.
The rise of Houston Spanish TV
(This post was taken from a release sent to me by Telemundo)