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Thursday, February 02, 2017

Telemundo Houston continues to deliver largest late news and primetime audiences Jan. 2017

More Spanish-Language Viewers Watch KTMD to Receive their Local News and Entertainment Programming

 photo KTMD_Nov2016_zps32zwrlpd.jpg

HOUSTON, TX – (February 2, 2017) – Telemundo Houston closed out January 2017 as the most-watched station in the market at 10 PM among Adults 18 to 34 and Adults 18 to 49, regardless of language. The station’s late local newscast, “Noticiero Telemundo Houston a las 10 PM” also delivered the largest Spanish-language audiences among the same demographic groups and among Adults 25 to 54, for six consecutive months.

In Primetime, Telemundo Houston was also the most-watched station in the market among Adults 18 to 49,
regardless of language.

Other key highlights:
 At 10 PM: Telemundo Houston’s local late newscast ranks #1 regardless of language with Adults 18 to 49 four of the past six months; and

 In Primetime: The station also delivered the largest Primetime Spanish-language audiences among Adults 18 to 49 and Adults 25 to 54 for seven consecutive months.

Source: Nielsen (NSI) Houston; January 2017 – August 2016; Prelim Live +SD; Arianna Reports; News Program AQH Impressions; M-F 9p-1030p (KTMD, KXLN, KFTH, KTRK, KHOU, KPRC, KRIV, KIAH); Daypart AQH Impressions M-F 7p-10p. Selected Local Broadcast Stations.

The rise of Houston Spanish TV

(This post was taken from a release sent to me by Telemundo)

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