Friday, April 15, 2016

Telemundo 40 Rio Grande Valley wins the 10pm battle for February 2016 sweeps

Noticias Telemundo 40 at 10 PM outranked all market competitors among two key demo groups -- Adults 18 to 49 and Adults 25 to 54 – for the first time in station’s history



Telemundo 40 / KTLM today announced that its local weekday newscast, Noticias Telemundo 40, at 10 PM was the market’s most-watched late local newscast, in any language among Adults 18 to 49 and Adults 25 to 54 during the February 2016 Sweep Period. This is the first time that Telemundo 40’s 10 PM Monday to Friday newscast led the market as the most-watched late local news program, regardless of language and in two key demographic groups – Adults 18 to 49 and Adults 25 to 54 – during an entire survey period.

"Telemundo 40 has been able to transform the way our communities receive their local news,” said Jose Flores, President and General Manager, Telemundo 40. “Today, Telemundo 40 has the resources and tools to report live, breaking news and weather as it happens from all around the Rio Grande Valley and even Mexico. When the Holy Father visited Mexico for the first time, Telemundo 40 was there reporting live from that country, because our viewers wanted the news as it happened. We are proud and humbled that our news teams continue to deliver the best-in-class journalism that our communities deserve, day-in and day-out.”

Throughout the month of February 2016, Telemundo 40 offered viewers various local news specials, including live coverage from Mexico as Pope Francis arrived in that country for the first time. Telemundo 40’s News anchor Dalila Garza reported live from Mexico as the Holy Father embarked on one of the most important national tours of his papacy. Additionally, the station teamed up with local colleges and universities to host two on-air community phone banks that offered viewers a direct opportunity to get their college financial aid questions answered. From on-air to online, to its digital and social channels, Telemundo 40 helped viewers all across the Rio Grande Valley stay up-to-date with Pope Francis’ visit to Mexico and provided important information to families with college-bound students.

Specifically, Noticias Telemundo 40 at 10 PM (Monday to Friday) averaged a 6.7 rating among Adults 18 to 49 and a 7.4 rating among Adults 25 to 54. Telemundo 40 is located in the McAllen-Brownsville-Harlingen market where rating data is available via Nielsen’s diary-based system.

Source: Nielsen McAllen Feb’16, M-F 10-10:30pm

Telemundo 40 is the local Telemundo-owned station that serves viewers all along the Rio Grande Valley. Since 2014, the station has experienced a significant transformation thanks to NBCUniversal’s investment in all of its Telemundo-owned stations. Specifically, Telemundo 40 has expanded live news coverage with a weekday half-hour local newscast at 4:30 PM and resumed local programming of two half-hour weekday newscasts at 5 PM and 10 PM and two half-hour weekend newscasts at 4:30 PM and 10 PM. To support the boost in local news, the station has also hired newsroom staff, including news anchors, reporters and producers. Moreover, Telemundo 40 has rolled out new on-screen graphics and unveiled newly redesigned digital platforms, which include an enhanced weather experience, up-to-the-minute severe weather push alerts and a new easy to access “Breaking News” bar on its desktop, mobile and app platforms, to help viewers stay ahead of the news when they are on-the-go.

Telemundo 40 Rio Grande Valley

Telemundo 40 / KTLM is Telemundo’s local television station serving the Spanish-speaking community throughout South Texas’s Rio Grande Valley. Owned by NBCUniversal, Telemundo 40 is committed to delivering the most-up-to-date local breaking news, weather, sports and entertainment programming to its viewers in the tenth largest Spanish-speaking television market in the country. Telemundo 40’s community involvement is focused on important topics to viewers such as immigration, education and health. For more information, visit Telemundo40.com.


(This post is taken from a press release sent to me by Telemundo)


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