Wednesday, July 29, 2015

Univision 45 most watched early and late local news for Houston July sweeps 2015

Univision stations in LA, NY, Houston and Dallas close July 2015 sweeps as the most watched early and late local newscasts among adults 18-49, regardless of language

Univision Local Media today announced that Univision stations in Los Angeles, New York, Houston and Dallas closed the July 2015 sweep as the most-watched early and late local newscasts among Adults 18-49, regardless of language. In Los Angeles and New York, Univision stations are the first and second most-watched early and late local newscasts in the country at the close of the 2015 July sweep period among Adults 18-49, regardless of language.

During the July 2015 sweep, Univision stations in Los Angeles, Houston, Dallas and Phoenix ranked No. 1 in Total Day viewing among Adults 18-49 and Adults 18-34, regardless of language. Additionally, Univision stations in Los Angeles, Houston and Dallas ranked No.1 in primetime among Adults 18-49 and Adults 18-34.

“Our local newscasts are part of the fabric that makes up Hispanic homes in the U.S.,” said Kevin Cuddihy, president of Local Media, Univision Communications Inc. “Our viewers wake up to our morning news and rely on our early and late local news to stay at the center of what’s happening in their community. These results speak to the depth of our relationship with the Hispanic community as the source for programming content that is reflective of the topics they care about most.”

ADDITIONAL LOCAL HIGHLIGHTS

Total Day
During the July 2015 sweep period, Univision was the No. 1 broadcast station in Total Day viewing (Monday-Sunday 6 a.m.-2 a.m.) among:
· Total Viewers 2+ in Los Angeles
· Adults 18-49 in Los Angeles, Houston Dallas and Phoenix
· Adults 18-34 in Los Angeles, New York, Houston, Dallas and Phoenix

Univision was the No. 2 broadcast station in Total Day viewing among:
· Total Viewers 2+ in Miami
· Adults 18-49 in New York
· Adults 18+ in Los Angeles and Miami
· Households in Los Angeles and Miami

Primetime
During the July 2015 sweep period, Univision was the No. 1 broadcast station in primetime among:
· Total Viewers 2+ in Los Angeles and Houston
· Adults 18-49 in Los Angeles, Houston, and Dallas
· Adults 18-34 in Los Angeles, New York, Houston, Dallas and Phoenix
· Adults 18+ in Los Angeles and Houston
· Households in Los Angeles

Univision was the No. 2 broadcast station in primetime viewing among:
· Total Viewers 2+ in Miami
· Adults 18-49 in New York, Miami, Phoenix and Sacramento
· Adults 18+ in Miami
· Households in Miami and Houston

Early Local News
Univision stations delivered the No. 1 Early Local News among:
· Adults 18-49 in Los Angeles, New York, Houston, Dallas and Phoenix
· Adults 25-54 in Los Angeles, Dallas and Phoenix

Univision stations delivered the No. 2 Early Local News among:
· Adults 18-49 in Miami, Chicago and Sacramento
· Adults 25-54 in New York, Miami, Houston, Chicago and Sacramento
· Adults 18+ and Households in Los Angeles and Miami

Late Local News
Univision stations delivered the No. 1 Late Local News among:
· Adults 18-49 in Los Angeles, New York, Houston and Dallas
· Adults 25-54 in Los Angeles, Houston, Dallas and Phoenix
· Adults 18+ and Households in Los Angeles

Univision stations delivered the No. 2 Late Local News among:
· Adults 18-49 in Miami, San Francisco and Sacramento
· Adults 25-54 in New York and San Francisco
· Adults 18+ in Miami and Houston
· Households in Miami

Source: Nielsen, NSI, July15 (27 of 28 days), (07/02/15-07/28/15). Early local news is defined as local newscasts with a Mon-Fri 6 p.m. ET/PT start time; Mon-Fri 5 p.m. CT/MT start time. Late Local News is defined as local newscasts with a Mon-Fri 10/11 p.m. ET/PT start time; Mon-Fri 9/10 p.m. CT/MT. Includes regular newscasts only. Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 8-11 p.m./Sun 7-11 p.m. ET/PT (Mon-Sat 7-10 p.m./Sun 6-10 p.m. CT/MT) and FOX/CW Mon-Sat 8-10 p.m./Sun 7-10 p.m. ET/PT (Mon-Sat 7-9 p.m./Sun 6-9 p.m. CT/MT). Total day defined as Mon-Sun 6 a.m.-2 a.m. Rankings based on average impressions. Univision Late News includes simulcast on UniMas stations in the markets. Most watched station in the country based on average impressions across all LPM markets. Live +SD.

(This post is from a news release sent to me by Univision)


4 comments:

  1. I've noticed they're kicking everyone's butt in these criterias!

    ReplyDelete
  2. Good point Boudreaux. And Mike how did San Antonio do with Univison 41 compared to their local competitors?

    ReplyDelete
  3. July is a throw-away month. The numbers are skewed. How many people are out of town on vacation? Routines are different through the month of July. If I'm an advertiser, I'm not going to pay for July ratings.

    ReplyDelete
  4. True but if Univision is grabing the ratings during the months that count and the months that don't, what does that say about it's programming and viewers? A good investment of ad dollars.

    ReplyDelete