Friday, July 31, 2015

Telemundo Houston’s 10 PM Weekday Newscast Is 2nd-Most Watched Late News Program for 3 Consecutive Months

KTMD’s 10 PM Local Weekday and Weekend Newscasts Outrank All English-Language Competitors in the Market Among Adults 18 to 34 and Adults 18 to 49 in July 2015 Sweep

Telemundo Houston / KTMD today announced that Noticiero Telemundo Houston at 10 PM was the market’s second most-watched late local newscast, regardless of language, from Monday to Sunday among Adults 18 to 34 and Adults 18 to 49 during the July 2015 Sweep Period. This is the first time that Telemundo Houston’s local newscast at 10 PM outranked all other English-language competitors in the market from Monday to Sunday and among both demographic groups during one survey period.

For the first time, KTMD’s 10 PM weekday newscast was the second most-watched local late news in the market among Adults 18 to 34 and Adults 18 to 49 for three consecutive survey periods.

“We are thrilled and honored to know that our viewers are choosing Noticiero Telemundo Houston as their source for live, local news and information,” said Tony Canales, President and General Manager, Telemundo Houston. “Our priority is to keep our viewers and the communities we serve, informed with the news and information they need and we look forward to continuing to produce best-in-class journalism to help keep our viewers stay ahead of the news.”

Specifically, Noticiero Telemundo Houston at 10 PM (Monday to Friday) averaged a 1.8 rating for Adults 18 to 34 and a 2.0 rating for Adults 18 to 49. Noticiero Telemundo Houston at 10 PM (Saturday and Sunday) averaged a 1.6 rating for Adults 18 to 34 and a 1.4 rating for Adults 18 to 49.

Source: NSI Houston Sweeps Jul15, Jun15, May15; Live+SD Chronological Program Averages; 9p-10:30p M-F, Sa-Su; AQH Ratings; Selected Broadcast Stations

(This post was taken from a release sent to me by Telemundo)



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