Local 2 Remains Steady as Competition Declines
In Adults 25-54, Monday-Friday 10pm ratings, KPRC was #1, holding a steady rating year-to-year while KHOU and KTRK were down 30% and 39% respectively:
In Adults 25-54 Monday-Sunday, KPRC remained number #1 at 10pm:
“It took a total team effort by everyone in the station”, said Vice President and General Manager Jerry Martin. “To win any major newscast in this highly competitive market is a great achievement so my hat is off to everyone in front of, and behind the camera who worked so hard for this.”
KPRC also had a strong showing in Mornings, winning the 5:30am-6am news time period for the 8th consecutive month, and showing the largest year-to-year gains of any station in the 6am-7am hour. KPRC was up 13%, closing the gap on KTRK who gained 5%, compared to losses of 33% by KHOU and 40% by KRIV.
All ratings are based on Nielsen Live + SD overnights A25-54, English only, for the measurement period of April 24th, 2014 through May 21st, 2014.
KPRC Local 2 is the NBC affiliate for Houston, TX. The station is owned by The Graham Holdings Company (NYSE: GHC) and is one of six Post-Newsweek stations along with WDIV Detroit, WPLG Miami, WKMG Orlando, KSAT San Antonio and WJXT
KPRC has long been an innovator as the first television station in Houston and the 12th in the nation. KPRC was the first in Houston to broadcast in color and the station that beamed Neil Armstrong’s famous words “one small step for man, one giant leap for mankind” across the world.
KPRC’s innovative spirit continues to this day through communications advances and community partnerships. Other KPRC properties include Click2Houston.com and THIStv.
(This post was taken from a release sent to me by KPRC)