Monday, March 22, 2010

Google visiting Texas TV stations

Google representatives have been quietly visiting television stations across the country (in Texas a few weeks ago). The search engine giant has been talking with media folks about how the stations are using Google products (If I still worked in TV, it would be a meeting I wouldn't have missed).

"We were in Texas a few weeks ago to meet with some some folks, and we're happy to work with national and local TV stations when they have questions about how they can use Google Earth or Google Maps on air, since many find it a great tool for giving a geographic context to news stories," Google Corporate Communications specialist Andrew Pederson told the blog.

I asked Pederson if many TV stations were not obeying the Google Terms of Service when using the products on air. He said that was not the case.

If you are media entity and are curious about the Google product permissions you can read them here. You don't want to be the station that is pulling a Judas Priest and Breaking the [Google] Law if you will.

I asked Pederson if Google was interested in working more closely with TV stations. He said, "As a press team, of course we're always looking for ways to work more effectively with media outlets of all stripes." He could not speak of any grand strategy the company had about a more formal relationship in the future.

In my opinion, I doubt Google really needs to focus too much on the old media at this point.

1 comment:

  1. Why would Google need anything from local TV?