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Friday, January 08, 2010

Arbitron wins Emmy for Portable People Meter (PPM)

Broadcast ratings tracker Arbitron won an Emmy Award for Broadcast Audience Measurement Technology at the Consumer Electronics Show (CES) in Las Vegas:

Arbitron was honored by the National Academy of Television Arts & Sciences for its innovative technology, the Portable People Meter(TM) (PPM(TM)), noting the significant impact that this technological advancement has had on television audience measurement. The PPM service is an objective, passive electronic measurement system which employs a small mobile phone-sized device that travels with an individual and keeps a record of their exposure to encoded audio.

The device tracks broadcast, cable and satellite television, terrestrial, satellite and online radio as well as cinema advertising and many types of place-based electronic media. COMMENT: Click to leave your thoughts on this post here