In my journo career I have seen a lot of bad press releases. Heck, I see them everyday actually. Suzanne Tormollen of the Startup Houston Blog who is a 13 year public relations veteran of the tech scene offers some advice. This goes for non-tech types too.
SEE THE TIPS
My advice is simple:
- Get the facts on the release correct.
- Target your release to someone who might actually care.
- Keep is short and concise (too long and it will just end up in the trash - I guarantee it)
CONTACT: Leave me a Houston or Texas media news tip |
COMMENT: Click to leave your thoughts on this post here
